An alliance of six companies created to deliver the Northern Gateway Toll Road – a 7.5km stretch of road from Orewa to Puhoi, north of Auckland.
The Northern Gateway Alliance (NGA) was led primarily by engineers Leighton Contractors with the project requiring various skills of all the alliance partners for roading, tunnelling, eco-viaducts and bridges over a four-year period. A no nonsense brand was developed to encompass all these things with the corporate colours chosen specifically – the grey curve representing a road, the green for land and the blue for sky.
And a template for Powerpoint was developed to standardise presentations across the business. Communicating to the public and staff was paramount during this time. Alpurt News was a public newsletter to keep people up to date with the project, and Gateway Express was internal, full of the goings on at NGA.
A series of icons to convey NGA values in the workplace was developed for internal usage. The icons were widely used in the office – on certificates, coffee mugs, drink bottles, posters etc. Induction and Hazard Management booklets were produced so staff could carry them with them in a pocket.
At the end of the project, a CD Rom full of project images was produced and gifted to all those who were a part of it. The cover folded out three times to reveal a fantastic aerial image of the finished road and its environs.
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Annual Sustainabilty Report