Fixt is an effective all natural and all healing cream gel.
The contemporary look and feel inspires confidence in the quality of the product, appealing to both men and women. The brand is to be used primarily on packaging and the website.
The icon is a drop of cream gel with two stylised ‘F’s inside making up a cross representing the healing properties of the product. The cross also creates a leaf shape, representing the natural ingredients of the cream gel.
The icon has been placed so the cross bar of the ‘cross’ lines up with the ‘t’, tucking in to make a tidy visual unit.