An upmarket eyewear company based in Auckland.

They wanted their rebrand to look modern, trustworthy and friendly. The client favours bright colours and bold designs with the ranges they stock as well as in their own personal style.

We devised a strapline with a double meaning: ‘Eyewear Style’ which also reads as ‘I Wear Style’.

The client also offers a range of eyewear for children and friendly yet bold colours were chosen to appeal to them.

Cawte&Co