The Auckland Road Maintenance Alliance (ARMA) was set up to maintain and replace the roads and footpaths across central and west Auckland’s transport network.

ARMA required a simple, easy to read logo able to be used across a variety of mediums: stationery, vehicle signage, office signage, website, powerpoint.

Primarily the domain of males, the logo needed to be visually strong, so ARMA is represented in blue (symbolic of Auckland City’s harbours) with a highlight of orange (earth/roads).