communications
strategy

let’s develop a plan to tell your story utilising all our talents and skills.

 

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”
– Sydney J. Harris

 

do you have a communications strategy? We recommend:

a statement of purpose

A short statement stating what you hope to achieve with your communications strategy. We can help you:

  • engage effectively with stakeholders

  • demonstrate your successes
  • ensure people understand what you do
  • change behaviour and perceptions where necessary.

 

what’s your current situation?

We’ll outline what your organisation does, what its main functions are and where it operates. Then we’ll look at communications strengths – what has been successful and what hasn’t worked well. And we’ll look at what your competitors are doing too and where you sit in the market.
 

what are your organisational and communications objectives?

We’ll help establish or review you overall vision, core aims and objectives and work with you to deliver these goals through effective communications.

 

identifying stakeholders

Who are you talking to? Who are the potential audiences your organisation needs to connect with? Understanding your audience will help to prioritise your communications work, both internal and external.

 

messages

Let’s break down your objectives into relevant messages for your audiences. Using the right language and prioritising clients, we’ll ensure your messages are relevant and appropriate to the audience, maintaining consistency throughout.

 

key communications methods

What are the most appropriate channels for communicating? They could be your website, an e-newsletter, an email blast, a brochure, a media release etc. We’ll review the channels you use, and help you plan communications linking your audiences, messages and channels.

 

work plan

We’ll work with you to strategise the key communications activities, budget, timescales and resources for delivering the strategy and identify milestones allowing you to measure clear steps.

 

evaluating success

How will you know when objectives have been met? Use all the available tools to evaluate your communications, such as the number of responses to e-newsletters, reach on Facebook or hits to your website.

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